Resources Library by ANA

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Sonia Pall, Neha Arora

Companies: Karvy Insights Limited, Amazon

November 2, 2020

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Neha Arora, Sonia Pall

Companies: Karvy Insights Limited, Amazon

November 2, 2020

Tying it all together

As a result of the research program, the circulation department simultaneously altered the promotional appeals to stress news and information, and began an extensive sales and public place distribution effort following extensive internal testing. The...

Catalogue: Seminar 1993: Competition In Publishing

Author: Stephen A. Douglas

June 15, 1993

Through the eyes of the customer

In the UK, the re-design of bank and building society branches is currently in vogue. Many financial institutions are re-evaluating the role of their branches as a distribution channel and beginning to consider themselves as financial retailers with...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Authors: David Riley, Patricia A. Knott

June 15, 1992

Application of corporate culture to global strategies

Shiseido Co., Ltd., the world's fourth-largest cosmetic manufacturer, was established in 1872 with a Confucian concept of aiming to discover and create new values with global resources." From its inception, self-reform efforts to always react quickly...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Yoshiharu Fukuhara

June 15, 1992

Using a panel to redesign farmers weekly

The objective of this paper is to show how editorial research via a panel of farmers formed the cornerstone of the re-design of Farmers Weekly, the major weekly magazine catering for the agricultural market in Great Britain.

Catalogue: Seminar 1987: Publishing For Optimum Profit

Authors: John R. M. Thom, Adrian Gunzi

November 25, 1987

Changing the name of a newspaper

The 'Gelderlander' is the largest regional newspaper in the Netherlands. One of the major editions (circulation 36.000 copies) is distributed inthe city of Arnhem (20 kilometers to the north of Nijmegen) and its surrounding area. For historical...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Authors: Filip van Dijk, Leendert van Meerem

November 25, 1987

A new look at a popular women's weekly

This paper traces the research conducted between July 1985 to September 1987 to assist in the reshaping of Woman's Realm, a popular U.K. women's weekly magazine. In 1984 circulations were falling year on year making it increasingly difficult to...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Simon Godfrey

November 25, 1987

Notre temps

The research project presented in this paper was articulated as follow: 1. Research for re-positioning (1980); 2. Following researches (up to 1987); 3. Other kinds of researches about non publishing products.The results of the programme were: 1....

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Anne Coudreau

November 25, 1987