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A new look at a popular women's weekly

Date of publication: November 25, 1987

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Simon Godfrey

Abstract:

This paper traces the research conducted between July 1985 to September 1987 to assist in the reshaping of Woman's Realm, a popular U.K. women's weekly magazine. In 1984 circulations were falling year on year making it increasingly difficult to justify advertising rates. Woman's Realm was one of the titles affected.

Simon Godfrey

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Buck, S. (1966a, September 01). A new look at old data. ANA - ESOMAR. Retrieved April 25, 2024, from


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Citation

Godfrey, S. (1987a, November 25). A new look at a popular women's weekly. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/taking-a-fresh-look-at-old-markets