A new look at a popular women's weekly

Date of publication: November 25, 1987

Author: Simon Godfrey

Abstract:

This paper traces the research conducted between July 1985 to September 1987 to assist in the reshaping of Woman's Realm, a popular U.K. women's weekly magazine. In 1984 circulations were falling year on year making it increasingly difficult to justify advertising rates. Woman's Realm was one of the titles affected.

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