Back

A new look at a popular women's weekly

Date of publication: November 25, 1987

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Simon Godfrey

Abstract:

This paper traces the research conducted between July 1985 to September 1987 to assist in the reshaping of Woman's Realm, a popular U.K. women's weekly magazine. In 1984 circulations were falling year on year making it increasingly difficult to justify advertising rates. Woman's Realm was one of the titles affected.

Simon Godfrey

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

A new look at old data

Catalogue: ESOMAR Congress 1966

Author: Stephan Buck

 

September 1, 1966

×

Citation

Buck, S. (1966a, September 01). A new look at old data. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-new-look-at-old-data


Research Papers

A fresh look at our eyes

Catalogue: Congress 2011: Impact

Authors: Germaine Gazano, Christophe Rebours

 

September 18, 2011

×

Citation

Gazano and Rebours (2011a, September 18). A fresh look at our eyes. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-fresh-look-at-our-eyes


Research Papers

Taking a fresh look at old markets

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Norbert Homma, Alain de Vulpian

 

June 15, 1992

×

Citation

Homma and de Vulpian (1992a, June 15). Taking a fresh look at old markets. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/taking-a-fresh-look-at-old-markets


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Godfrey, S. (1987a, November 25). A new look at a popular women's weekly. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/taking-a-fresh-look-at-old-markets