A new look at a popular women's weekly

Date of publication: November 25, 1987

Author: Simon Godfrey


This paper traces the research conducted between July 1985 to September 1987 to assist in the reshaping of Woman's Realm, a popular U.K. women's weekly magazine. In 1984 circulations were falling year on year making it increasingly difficult to justify advertising rates. Woman's Realm was one of the titles affected.

Simon Godfrey


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