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Research papers

Decoding medical advertising

This paper describes the use of semiotics as an aid to monitoring competitive activity. We have taken a collection of typical ads appearing in the British Medical Press, and subjected them to a semiological analysis. On this basis we have drawn...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Peter Cooper
Company: QRi Consulting Ltd.
February 27, 1985
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Citation

Cooper, P. (1985a, February 27). Decoding medical advertising. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/decoding-medical-advertising


Research papers

Empowering People Within Canada to Engage in Human Rights

The Canadian Museum for Human rights (CMHR) is the world?s first museum dedicated to human rights. As the CMHR celebrates its 10th anniversary, it is partnering with Humanity, a brand transformation agency, to revitalise and refresh their brand. To...

Catalogue: Congress 2024
Authors: Amy Knowles, Ryan Hughes, Riva Harrison
Companies: Canadian Museum for Human Rights, Research Strategy Group, Humanity
January 1, 1970
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Citation

Knowles, Hughes and Harrison (1970a, January 01). Empowering People Within Canada to Engage in Human Rights. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/empowering-people-within-canada-to-engage-in-human-rights