This paper describes the use of semiotics as an aid to monitoring competitive activity. We have taken a collection of typical ads appearing in the British Medical Press, and subjected them to a semiological analysis. On this basis we have drawn deductions about companies, their research methods, their views of their consumers, and, as a useful by-product opportunities for competitive development.
Catalogue: Global Healthcare 2006
Author: Alan Branthwaite
February 6, 2006
Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Cooper
January 1, 1987
- This could also be of interest