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Research papers

Working on sociocultural dynamics and customers' segmentation from local to global

Instead of innovating for the sake of technology, PSA Peugot Citroen creates actively for local people so that they can feel great and live well indeed. Rather than an imperial or adaptive approach of innovation, this presentation will expolore how...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Laetitia Ricci, Catherine Becker, Alexandre Merza, Xiaoyuan Zheng
May 13, 2014

Research papers

Web 2.0 capturing real life insights

It is fair to describe the World Wide Web as a huge pool of experiences and ideas that millions of ordinary people spontaneously share with peers in their quests for answers to their real-life questions. This paper describes a structured process to...

Catalogue: Online Research 2010: E-Universe
Authors: Laetitia Ricci, Diouldé Chartier, Frédéric Lefebvre-Naré
Company: DCAP Research
October 19, 2010