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Web 2.0 capturing real life insights

Date of publication: October 19, 2010

Catalogue: Online Research 2010: E-Universe

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Authors: Laetitia Ricci, Diouldé Chartier, Frédéric Lefebvre-Naré

Abstract:

It is fair to describe the World Wide Web as a huge pool of experiences and ideas that millions of ordinary people spontaneously share with peers in their quests for answers to their real-life questions. This paper describes a structured process to sample and analyze Web 2.0 conversations, using the 'Cost of Mobility'. This method seeks to identify the users behind the screen, and to connect virtual-world discourse to real consumers living in the physical world, in order to objectively measure this material.

Laetitia Ricci

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Diouldé Chartier

Author

This is a long description of some author details.

Frédéric Lefebvre-Naré

Author

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Ricci, Chartier and Lefebvre-Naré (2010a, October 19). Web 2.0 capturing real life insights. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/web-2-0-and-beyond