Web 2.0 capturing real life insights

Date of publication: October 19, 2010


It is fair to describe the World Wide Web as a huge pool of experiences and ideas that millions of ordinary people spontaneously share with peers in their quests for answers to their real-life questions. This paper describes a structured process to sample and analyze Web 2.0 conversations, using the 'Cost of Mobility'. This method seeks to identify the users behind the screen, and to connect virtual-world discourse to real consumers living in the physical world, in order to objectively measure this material.

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