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Research papers

Excerpt from ESOMAR 1997 Prices Study

The aim of the Prices Study is to provide an indication of the relative pricing of various types of research projects, at different levels: o within each country, where sample sizes permit; o between different countries within a region; o across the...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Colin McDonald, Jean Pilling
January 1, 1999
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Citation

McDonald and Pilling (1999a, January 01). Excerpt from ESOMAR 1997 Prices Study. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/excerpt-from-esomar-1997-prices-study


Research papers

Developing a global pricing strategy

In 1986 a new Company appeared on the World Stage, United Distillers, the spirits Company of Guinness PLC. The company was formed as a result of the highly publicised takeover of the Distillers Company Limited by Guinness and was primarily a...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Clive Sims, Adam Phillips, Trevor Richards
June 15, 1991
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Citation

Sims, Phillips and Richards (1991a, June 15). Developing a global pricing strategy. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/developing-a-global-pricing-strategy