Excerpt from ESOMAR 1997 Prices Study

Date of publication: January 1, 1999

Abstract:

The aim of the Prices Study is to provide an indication of the relative pricing of various types of research projects, at different levels: o within each country, where sample sizes permit; o between different countries within a region; o across the various regions of the world. The intention is to assist researchers and research buyers in the planning and execution of their international research, and to enable participants in the Study, and other research suppliers, to evaluate their own prices in a broader perspective.

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