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Integrated pricing strategy

How holistic is your approach to making decisions on the most important marketing lever?

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 3, 2020
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Citation

Sainath, A. (2020a, November 03). Integrated pricing strategy. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/integrated-pricing-strategy-11650


Videos

Pricing of enormous number of features

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Surbhi Minocha
Company: Kantar
May 13, 2018
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Citation

Minocha, S. (2018a, May 13). Pricing of enormous number of features. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/pricing-of-enormous-number-of-features


Videos

Measuring pricing power of a global brand in an Asian market

In a country of 1.2 billion people, where over 6 million small stores form the key distribution channel, magic price points, coinage, penetration packs and regional tastes determine pricing power. Facing low cost regional and global competitors, and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Don Sexton, Kamal Sen, Ruchira Jain, Venu Gorti
June 15, 2015
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Citation

Sexton, Sen, Jain and Gorti (2015a, June 15). Measuring pricing power of a global brand in an Asian market. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/measuring-pricing-power-of-a-global-brand-in-an-asian-market


Videos

Knorr

Originally formed in 1838, Knorr has become one of the largest global food brands, offering a wide range of products. In 2011, Knorr’s Canadian business was experiencing severe headwinds. Indeed, total Mastebrand sales contracted 10%, with...

Catalogue: Congress 2013: Think Big
Authors: Joseph Chen, Steve Olsen
June 15, 2013
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Citation

Chen and Olsen (2013a, June 15). Knorr. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/knorr