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Research papers

The value of machine learning in privacy

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Carlos Ochoa, Ezequiel Paura
Company: Netquest
November 11, 2018
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Citation

Ochoa and Paura (2018a, November 11). The value of machine learning in privacy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-value-of-machine-learning-in-privacy-9493


Research papers

Getting closer to in the moment insights generation

Researchers are looking for new ways to understand online consumer behaviour. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behaviour....

Catalogue: Congress 2016: #WOW
Authors: Carlos Ochoa, Melanie Revilla, Daan Versteeg
Company: Netquest
September 22, 2016
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Citation

Ochoa, Revilla and Versteeg (2016a, September 22). Getting closer to in the moment insights generation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-closer-to-in-the-moment-insights-generation-8874


Research papers

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations
Authors: German Loewe, Roos Voorend, Carlos Ochoa, Melanie Revilla
Company: Netquest
October 1, 2015
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Citation

Loewe, Voorend, Ochoa and Revilla (2015a, October 01). When should we ask, when should we measure?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/when-should-we-ask-when-should-we-measure--8598


Research papers

Getting the full picture

This paper delves into the analysis of the different online behaviour among one of the most requested targets in marketing research- pregnant women and recent mothers, with kinds under four years old. By tracking the devices they use to access the...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Mauro Fusco, Pepe Tomás, Carlos Ochoa, Joaquim Bretcha
Companies: Netquest, KANTAR TNS Malaysia
June 15, 2015
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Citation

Fusco, Tomás, Ochoa and Bretcha (2015a, June 15). Getting the full picture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-the-full-picture-8454