Getting the full picture

Date of publication: June 15, 2015

Abstract:

This paper delves into the analysis of the different online behaviour among one of the most requested targets in marketing research- pregnant women and recent mothers, with kinds under four years old. By tracking the devices they use to access the Internet, we have been able to define different patterns, not only when surfing the web but also when using different apps from mobile devices.

Mauro Fusco

Author

This is a long description of some author details.

Pepe Tomás

Author

This is a long description of some author details.

Carlos Ochoa

Author

This is a long description of some author details.

Joaquim Bretcha

Author

This is a long description of some author details.

Research Papers

Magazines

Research Papers

  • PDF
  • This could also be of interest