Abstract:
This paper delves into the analysis of the different online behaviour among one of the most requested targets in marketing research- pregnant women and recent mothers, with kinds under four years old. By tracking the devices they use to access the Internet, we have been able to define different patterns, not only when surfing the web but also when using different apps from mobile devices.
This could also be of interest:
Videos
Getting the full picture
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Carlos Ochoa, Mauro Fusco, Pepe Tomás, Joaquim Bretcha
Companies: Netquest, KANTAR TNS Malaysia
June 15, 2015
Research Papers
The full picture
Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Iain Janes, Marcus Boyland, Howard Barber
Company: GfK
February 1, 2004
Research Papers
The science of getting heard
Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Jeremy Garlick, Sharon Hodgson
 
October 26, 2003
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)