Abstract:
This paper delves into the analysis of the different online behaviour among one of the most requested targets in marketing research- pregnant women and recent mothers, with kinds under four years old. By tracking the devices they use to access the Internet, we have been able to define different patterns, not only when surfing the web but also when using different apps from mobile devices.
Research Papers
Revealing favela & luxury
Catalogue: Latin America 2015: Carnival of Insights
Authors: Daniela Chammas Daud Malouf, Fabio Albiero Faria, Hilaine Yacooub
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June 15, 2015
Magazines
Research World (October 2014)
Catalogue: Research World 2014
Author: ESOMAR B.V.
 
October 15, 2014
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The new (new) social TV revolution
Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Pepe Tomás, Diego Pagura, Marcela Doria
Companies: Ipsos MRBI, Netquest
April 13, 2016
