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Getting the full picture

Date of publication: June 15, 2015

Catalogue: Asia Pacific 2015: Asia Means Business

Companies: Netquest, KANTAR TNS Malaysia

Authors: Mauro Fusco, Pepe Tomás, Carlos Ochoa, Joaquim Bretcha

Abstract:

This paper delves into the analysis of the different online behaviour among one of the most requested targets in marketing research- pregnant women and recent mothers, with kinds under four years old. By tracking the devices they use to access the Internet, we have been able to define different patterns, not only when surfing the web but also when using different apps from mobile devices.

Mauro Fusco

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Pepe Tomás

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Carlos Ochoa

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Joaquim Bretcha

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Research Papers

Revealing favela & luxury

Catalogue: Latin America 2015: Carnival of Insights

Authors: Daniela Chammas Daud Malouf, Fabio Albiero Faria, Hilaine Yacooub

Company: Qualibest.com assessoria e Servicos em Internet Ltda

June 15, 2015

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Citation

Daud Malouf, Faria and Yacooub (2015a, June 15). Revealing favela & luxury. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/revealing-favela-luxury-


Magazines

Research World (October 2014)

Catalogue: Research World 2014

Author: ESOMAR B.V.

 

October 15, 2014

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Citation

B.V., E. (2014a, October 15). Research World (October 2014). ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/research-world-october-2014-


Research Papers

The new (new) social TV revolution

Catalogue: Latin America 2016: Research Renovation

Authors: Vanessa Mathias, Pepe Tomás, Diego Pagura, Marcela Doria

Companies: Ipsos MRBI, Netquest

April 13, 2016

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Citation

Mathias, Tomás, Pagura and Doria (2016a, April 13). The new (new) social TV revolution. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/the-new-new-social-tv-revolution-8638


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Citation

Fusco, Tomás, Ochoa and Bretcha (2015a, June 15). Getting the full picture. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/the-new-new-social-tv-revolution-8638