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Getting the full picture

Date of publication: June 15, 2015

Catalogue: Asia Pacific 2015: Asia Means Business

Companies: Netquest, KANTAR TNS Malaysia

Authors: Mauro Fusco, Pepe Tomás, Carlos Ochoa, Joaquim Bretcha

Abstract:

This paper delves into the analysis of the different online behaviour among one of the most requested targets in marketing research- pregnant women and recent mothers, with kinds under four years old. By tracking the devices they use to access the Internet, we have been able to define different patterns, not only when surfing the web but also when using different apps from mobile devices.

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