Resources Library by ANA

Understanding the Evolving Insights Industry

Special focus on the tech-enabled industry.

Catalogue: Congress 2023

Author: Ajitha Gopalakrishnan

Company: ESOMAR

October 5, 2023

Democratizing knowledge and insights to all L'Oréal employees

In 2019, Gartner reported that almost 90% of business managers said it was important to use data to make their daily market-facing decisions. But the same study reported business managers consult four or more different data sources, including...

Catalogue: Webinars 2021

Authors: Elizabeth P. Morgan, Tim Burge, Julia Sarhy

Companies: Market Logic Software, L'Oréal

May 11, 2021

Fast track your brand tracking with dynamic, timely insights

In today's always-changing marketplace, timing is everything. That's why it's critical to keep a finger on brand performance, competitive threats, and industry changes. To stay ahead of the market, you need dynamic brand insights to make real-time...

Catalogue: Webinars 2021

Authors: Divya Shroff, Mark Muse

Company: SurveyMonkey

April 22, 2021

The insights engine powering Comcast

What makes for a successful insights team? And beyond that, an organization that can quickly leverage its insights to create better business outcomes? In this interview, Amanda Alvarez, Insights Portal Manager at Comcast and Thor Olof...

Catalogue: Webinars 2021

Authors: Thor Olof Philogène, Amanda Alvarez

Companies: Stravito, Comcast

March 18, 2021

Automating insights reporting for maximum efficiency

Many research teams and companies are facing tighter budgets and resourcing issues. It is imperative to be efficient now more than ever. Finding efficiencies in the report building process not only gives you back time to reallocate to more...

Catalogue: Webinars 2021

Author: Benjamin Rietti

Company: E-Tabs Ltd

March 2, 2021

Insights' Privacy Day 2021: Privacy in the era of AI and data analytics based insights

While AI models and data analytics create a world of new possibilities for identifying business insights, they have also created numerous new privacy implications and ethical responsibilities for insights professionals.  With International Data...

Catalogue: Webinars 2021

Authors: Briana Brownell, Carole Piovesan, Marta Janczarski, Cody Dodd, Reg Baker

January 28, 2021

Users & Buyers Global Insights Study 2020

The motto 'the customer is always right' is a phrase pioneered by Harry GordonSelfridge, John Wanamaker and Marshall Field in the early 1900's. These men weresuccessful retailers who learned early in their careers that the success of their...

Catalogue: ESOMAR Publications

Author: Ray Poynter

December 31, 2020

Insights platforms explained

An insights platform is seen by many industry leaders as an enabler to becoming insights-driven, step-by-step. In this webinar, we?ll explain everything you need to know about insights platforms ? how they help you to find insights, engage the...

Catalogue: Webinars 2020

Authors: Elizabeth P. Morgan, Tim Burge

Company: Market Logic Software

December 17, 2020

Brands Connect: The future of storytelling

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series

Authors: Michelle Gansle, Renata Policicio

Companies: Mars Wrigley, ESPN

November 18, 2020