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The insights engine powering Comcast

Date of publication: March 18, 2021

Catalogue: Webinars 2021

Companies: Stravito, Comcast

Authors: Thor Olof Philogène, Amanda Alvarez

Abstract:

What makes for a successful insights team? And beyond that, an organization that can quickly leverage its insights to create better business outcomes? 

In this interview, Amanda Alvarez, Insights Portal Manager at Comcast and Thor Olof Philogène, Stravito CEO and co-founder, discuss the inner workings of a highly effective insights team. Together, they'll explore the variety of factors that contribute to building and maintaining a vibrant insights organization.

You'll get tips on:

- How to make insights tech initiatives a success

- How to better position your insights team as a strategic business partner

- How you can use technology to simplify your day-to-day work as an insights manager 

Thor Olof Philogène

Author

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Amanda Alvarez

Author

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Olof Philogène and Alvarez (2021a, March 18). The insights engine powering Comcast. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/extracting-consumer-insights-from-search-engine-queries-8311