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Research papers

E pluribus unum

This paper describes the efforts undertaken by Nielsen Outdoor to create an audience measurement system, based on GPS (Global Positioning Satellite) technology, capable of meeting the commercial and research needs of the U.S. outdoor industry. It...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Pete Doe, Ian Garland
Company: Nielsen
June 20, 2005

Research papers

Early learnings from Chicago

This paper provides an introduction to prior research on the use of GPS for measuring audiences to out-of-home media. It also describes the methodology and early learnings obtained by Nielsen Outdoor in developing a GPS-based audience measurement...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Wendy Malley, Ian Garland
June 14, 2004

Research papers

Who will write the book?

This paper seeks to establish the extent to which the same consumers will view television and surf the Internet given access to both media. The results are drawn from a single-source panel in which both viewing and surfing was tracked for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Ian Garland
Company: Nielsen
June 9, 2002

Research papers

On the possibility of predicting ratings reliably

The paper reports on a secondary analysis of Australian People Meter data, using trend-series data analysis techniques. It places particular emphasis on deriving a neural network model of television audience estimates. The research program has been...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Ian Garland
Company: Nielsen
June 15, 1996