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Early learnings from Chicago

Date of publication: June 14, 2004

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Authors: Wendy Malley, Ian Garland

Abstract:

This paper provides an introduction to prior research on the use of GPS for measuring audiences to out-of-home media. It also describes the methodology and early learnings obtained by Nielsen Outdoor in developing a GPS-based audience measurement service in Chicago, United States.

Wendy Malley

Author

This is a long description of some author details.

Ian Garland

Author

This is a long description of some author details.

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Service after sale and studies of market for business Authors: Archibald Maddock Crossley
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Malley and Garland (2004a, June 14). Early learnings from Chicago. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/early-learnings-from-chicago