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Early learnings from Chicago

Date of publication: June 14, 2004

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Authors: Wendy Malley, Ian Garland

Abstract:

This paper provides an introduction to prior research on the use of GPS for measuring audiences to out-of-home media. It also describes the methodology and early learnings obtained by Nielsen Outdoor in developing a GPS-based audience measurement service in Chicago, United States.

Wendy Malley

Author

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Ian Garland

Author

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Malley and Garland (2004a, June 14). Early learnings from Chicago. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/learnings-from-an-advanced-market-korean-trends-and-technology