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Videos

DOES INCLUSIVITY SELL?

Unilever and Gentedemente explore inclusivity?s financial impact, analyzing if diverse representation can drive brand loyalty and profitability. This study examines how purpose-driven connections in branding resonate with LATAM?s varied demographics...

Catalogue: LATAM 2025
Author:
Companies: Gentedemente, Unilever
April 23, 2025
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Citation

(2025a, April 23). DOES INCLUSIVITY SELL?. ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/does-inclusivity-sell--12769


Videos
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Citation

Mociulsky, Kohan, Bocanegra, Nino Penuela and Sotomayor (2024a, April 24). Breaking The Mold . ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/breaking-the-mold-


Videos

What Do Women Think?

While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...

Catalogue: Latin America 2024
Authors: Adrian Kohan, Olga Bocanegra
Companies: Gentedemente, Natura & Co (Avon)
April 24, 2024
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Citation

Kohan and Bocanegra (2024a, April 24). What Do Women Think? . ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/what-do-women-think--12386


Videos

Building a pet-friendly omnichannel marketplace (Spanish)

As pure digital-players like Amazon and Alibaba bring the online retail experience to the offline world by opening walk- in stores loaded with Artificial Intelligence that look and feel like e-commerce solutions, we can no longer believe in an...

Catalogue: Latin America 2019
Authors: Adrian Kohan, Eduardo Sanpietro
Companies: Gentedemente, Mars Wrigley
April 8, 2019
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Citation

Kohan and Sanpietro (2019a, April 08). Building a pet-friendly omnichannel marketplace (Spanish). ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/building-a-pet-friendly-omnichannel-marketplace-spanish-