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DOES INCLUSIVITY SELL?

Date of publication: April 23, 2025

Catalogue: LATAM 2025

Companies: Gentedemente, Unilever

Abstract:

Unilever and Gentedemente explore inclusivity?s financial impact, analyzing if diverse representation can drive brand loyalty and profitability. This study examines how purpose-driven connections in branding resonate with LATAM?s varied demographics and assesses inclusivity?s role in consumer preferences.


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Author: W. de Groot van Embden

 

April 1, 1976

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de Groot van Embden, W. (1976a, April 01). Does international marketing exist?. ANA - ESOMAR. Retrieved May 18, 2025, from


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Research can and does help advertising

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: Jan Stapel

 

June 15, 1956

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Catalogue: Latin America 2006

Authors: Silvia Quintanilha, Milton Souza

Company: KANTAR TNS Malaysia

October 20, 2006

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(2025a, April 23). DOES INCLUSIVITY SELL?. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/does-fame-always-lead-to-fortune-