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DOES INCLUSIVITY SELL?

Date of publication: April 23, 2025

Catalogue: LATAM 2025

Companies: Gentedemente, Unilever

Abstract:

Unilever and Gentedemente explore inclusivity?s financial impact, analyzing if diverse representation can drive brand loyalty and profitability. This study examines how purpose-driven connections in branding resonate with LATAM?s varied demographics and assesses inclusivity?s role in consumer preferences.


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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Advertising and marketing research (French) Authors: Philippe De Vendeuvre
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Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

(2025a, April 23). DOES INCLUSIVITY SELL?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/does-inclusivity-sell--12769