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Videos

The top 50 most valuable Latin American brands (Spanish)

Facing a global economic crisis context, where many competitors have shrunk their revenues, Latin America shows very strong brands, which help reduce the impact on unfavourable macroeconomic conditions. How is this possible? Which are the common...

Catalogue: Latin America 2014: Accelerating Growth
Author: Martin Schijvarg
June 15, 2014
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Citation

Schijvarg, M. (2014a, June 15). The top 50 most valuable Latin American brands (Spanish). ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/the-top-50-most-valuable-latin-american-brands-spanish-


Videos

Leadership imperative

Latin America is economically thriving, however, the region misses a conceptual framework to organize business in the new economy. With a consumer confidence crisis eroding institutions and, and the exclusion of income from an emerging middle class...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Fernando Moiguer, Lorena Cura, Magdalena Iocco, José Orlando
Company: Compañia de Negocios Moiguer
June 15, 2014
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Citation

Moiguer, Cura, Iocco and Orlando (2014a, June 15). Leadership imperative. ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/leadership-imperative