Back

The top 50 most valuable Latin American brands (Spanish)

Date of publication: June 15, 2014

Catalogue: Latin America 2014: Accelerating Growth

Author: Martin Schijvarg

Abstract:

Facing a global economic crisis context, where many competitors have shrunk their revenues, Latin America shows very strong brands, which help reduce the impact on unfavourable macroeconomic conditions. How is this possible? Which are the common characteristics? Which brands have been consistent over time, being able to boost brand value?

Martin Schijvarg

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The Latin American market

Catalogue: Latin America 2003

Authors: Laure Castelnau, Ney Luiz Silva, Nelsom Marangoni

Company: IBOPE Inteligencia

May 4, 2003

×

Citation

Castelnau, Silva and Marangoni (2003a, May 04). The Latin American market . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-latin-american-market-


Research Papers

Latin American trends: Local societies, local consumption and global brands

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Esteban Socorro, Fernando Moiguer

Companies: The Coca-Cola Company , Compañia de Negocios Moiguer

October 24, 2004

×

Citation

Socorro and Moiguer (2004a, October 24). Latin American trends: Local societies, local consumption and global brands. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/latin-american-trends-local-societies-local-consumption-and-global-brands


Research Papers

Latin American trends: Local societies, local consumption and global brands (Spanish)

Catalogue: Latin America 2004: Integrating Diversity Across the Continent

Authors: Esteban Socorro, Fernando Moiguer

Companies: The Coca-Cola Company , Compañia de Negocios Moiguer

October 24, 2004

×

Citation

Socorro and Moiguer (2004a, October 24). Latin American trends: Local societies, local consumption and global brands (Spanish). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/latin-american-trends-local-societies-local-consumption-and-global-brands-spanish-


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Schijvarg, M. (2014a, June 15). The top 50 most valuable Latin American brands (Spanish). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/latin-american-trends-local-societies-local-consumption-and-global-brands-spanish-