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The top 50 most valuable Latin American brands (Spanish)

Date of publication: June 15, 2014

Catalogue: Latin America 2014: Accelerating Growth

Author: Martin Schijvarg

Abstract:

Facing a global economic crisis context, where many competitors have shrunk their revenues, Latin America shows very strong brands, which help reduce the impact on unfavourable macroeconomic conditions. How is this possible? Which are the common characteristics? Which brands have been consistent over time, being able to boost brand value?

Martin Schijvarg

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Castelnau, Silva and Marangoni (2003a, May 04). The Latin American market . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-latin-american-market-


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Socorro and Moiguer (2004a, October 24). Latin American trends: Local societies, local consumption and global brands. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/latin-american-trends-local-societies-local-consumption-and-global-brands


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Socorro and Moiguer (2004a, October 24). Latin American trends: Local societies, local consumption and global brands (Spanish). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/latin-american-trends-local-societies-local-consumption-and-global-brands-spanish-


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Schijvarg, M. (2014a, June 15). The top 50 most valuable Latin American brands (Spanish). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/latin-american-trends-local-societies-local-consumption-and-global-brands-spanish-