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Research reports

Research on Lucozade labels in Eire

This report sets out the results of a hall test with Irish housewives on their reactions to New labels for Lucozade. The objectives of the research were:1. To ascertain consumer reactions to the new design;2. To contrast the two versions of the logo...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1969

Research reports

Fynnon range research

It is understood that Beechams are interested inseveral new products associated with the relief ofrheumatism. These include a soluble aspirin product,an effervescent product, a spray product, a cream product,a muscle toner and a spa drink.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 9, 1969