You searched for: "Attitude Research"
The results has been filter on Tags containing English.
ANA has found 412 results for you, in
285 ms.
Currently showing results 37 to 45.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Brand research
This story begins to indicate how brands work, and why the brand has become such a central concept in marketing. The brand name, or mark, is at its simplest a badge of origin. In most societies this identification is protected by trademark law. The...
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Paul Feldwick
September 1, 1998
Research papers
Questionnarie design
In order to clarify our thinking about questionnaire design, it will be helpful to break down the issues associated with it into distinct groupings. A useful four way classification of these groups is as follows: a) meeting research objectives b)...
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Sharon Miller, Graham Read
September 1, 1998
Research papers
Media research
The objectives for users of media research are to optimise, qualitatively and quantitatively, the transmission of the advertising message.
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Dina Raimondi
September 1, 1998
Research papers
Television advertising as social communication
The attitudes of the different social groups of Ukrainian population to television advertising are considered in the paper. The analysis is based on the data of the surveys and the focus groups. The main conclusion is simple. In a society with...
Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Natalia Kostenko, Tatyana Koshechkina
November 11, 1995
Research papers
How can we measure the effectiveness of advertising?
At ad agencies, through pretest we measure the content of advertising, the concept, the mnemonics, the salient selling points, and visuals (typography, pictures/illustrations, copy) for the purpose of testing clarity, comprehension, accuracy,...
Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Mark Carassi
January 1, 1994
Research papers
Myth or reality?
This paper discusses London Underground's continuous Customer attitude research program: known as the Customer Satisfaction Index (CSI). It is written in the spirit of describing the genesis of an actionable management information tool: one that now...
Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Mark G. J. Hodson, Robert Falconer
June 15, 1993
Research papers
Qualitative research, quantitative research, interaction, integration and linkage
The paper suggests qualitative research is due for a reappraisal and this should take place in a broad context that considers both qualitative and quantitative research. It discusses qualitative/quantitative distinction and a two-level, six- category...
Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Peter Sampson
Company: Burke, Inc.
June 15, 1993
Research papers
Market segmentation research
Segmentation research in the marketing literature is reviewed, focusing on a discussion of proposed bases and methods. Classifications of segmentation bases and of segmentation methods are provided. Segmentation bases are reviewed in terms of their...
Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Michel Wedel
June 15, 1993
Research papers
