Abstract:
The objectives for users of media research are to optimise, qualitatively and quantitatively, the transmission of the advertising message.
Research Papers
Ten years of media research and planning in Italy
Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Vittorio M. Meroni
 
June 15, 1980
Research Papers
The Indian dilemma
Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Julie Petersen, Tanuka Roy
 
June 15, 1998
