The objectives for users of media research are to optimise, qualitatively and quantitatively, the transmission of the advertising message.
Ten years of media research and planning in Italy
Catalogue: Seminar 1980: Media Measurement And Media Choice
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The Indian dilemma
Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
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Research World (April 2004)
Catalogue: Research World 2004
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