Abstract:
The objectives for users of media research are to optimise, qualitatively and quantitatively, the transmission of the advertising message.
Date of publication: September 1, 1998
Author: Dina Raimondi
Abstract:
The objectives for users of media research are to optimise, qualitatively and quantitatively, the transmission of the advertising message.
This is a long description of some author details.
Goisbeault, Le Roy and de Saint Roman (2007a, June 03). Media in life survey. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/media-in-life-survey
B.V., E. (1980a, June 15). Media research. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/media-research-1957
Thornes, D. L. (1984a, April 11). Does media research affect media planning. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/does-media-research-affect-media-planning
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Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
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What are durable and capital goods? | Authors: N. H. Pearson | |
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Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
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Raimondi, D. (1998a, September 01). Media research. ANA - ESOMAR. Retrieved April 26, 2024, from
https://ana.esomar.org/documents/does-media-research-affect-media-planning