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Media research

Date of publication: September 1, 1998

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Dina Raimondi

Abstract:

The objectives for users of media research are to optimise, qualitatively and quantitatively, the transmission of the advertising message.

Dina Raimondi

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Research Papers

Does media research affect media planning

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Doug L. Thornes

 

April 11, 1984

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Citation

Thornes, D. L. (1984a, April 11). Does media research affect media planning. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/does-media-research-affect-media-planning


Research Papers

Media research

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: ESOMAR B.V.

 

June 15, 1980

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Citation

B.V., E. (1980a, June 15). Media research. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/media-research-1957


Research Papers

Media in life survey

Catalogue: WM3 2007

Authors: Tiphaine Goisbeault, Isabelle Le Roy, Arnaud de Saint Roman

Companies: Mediametrie, Havas Group

June 3, 2007

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Citation

Goisbeault, Le Roy and de Saint Roman (2007a, June 03). Media in life survey. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/media-in-life-survey


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Raimondi, D. (1998a, September 01). Media research. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/media-in-life-survey