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Media research

Date of publication: September 1, 1998

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Dina Raimondi

Abstract:

The objectives for users of media research are to optimise, qualitatively and quantitatively, the transmission of the advertising message.

Dina Raimondi

Author

This is a long description of some author details.

Research Papers

Ten years of media research and planning in Italy

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Vittorio M. Meroni

June 15, 1980

Research Papers

The Indian dilemma

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Julie Petersen, Tanuka Roy

June 15, 1998

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Research World (April 2004)

Catalogue: Research World 2004

Author: ESOMAR B.V.

April 1, 2004

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