
Date of publication: September 1, 1998
Author: Dina Raimondi
Abstract:
The objectives for users of media research are to optimise, qualitatively and quantitatively, the transmission of the advertising message.
This is a long description of some author details.
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Raimondi, D. (1998a, September 01). Media research. ANA - ESOMAR. Retrieved April 29, 2025, from
https://ana.esomar.org/documents/media-research-5326