Resources Library by ANA

Less is more: Being deprived often brings out the best

This is a presentation that shows the power of taking something away. In a world where we are used to asking for more, while we indeed already have more, it seems almost backward. In the world of research where we ALWAYS want MORE it seems even more...

Catalogue: Congress 2015: Revelations

Authors: Vanessa Oshima, David McCaughan

October 1, 2015

My mum's throne room

If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet? We did that excercise in a few South East Asian cities among the new urban classes and despite their...

Catalogue: Congress 2013: Think Big

Author: Dave McCaughan

September 26, 2013

The history of men's underwear

When you got up this morning did you really think about what specific pair of underwear you put on? Sure, now I am asking you can think of good pragmatic reasons. But have you really thought about why the underwear in your drawer got there. Marketers...

Catalogue: Congress 2012: Accelerating Excellence

Author: Dave McCaughan

September 13, 2012

Manga makes a difference

Working in Japan we have found that understanding the hit series, the plot lines and the messages people take from manga helps us understand the motivations and the coming trends in popular behavior.This study describes in detail the use we have made...

Catalogue: Qualitative 2007

Authors: Mai Ohno, Dave McCaughan

Company: Interpublic Group of Companies

November 12, 2007