Resources Library by ANA

Doot doot. From BPM to SPM

What do people and bees have in common? From BpM Beats per minute to SpM Signs and Symbols per Minute will show how there has been a significant change in the way people cope with feelings. And through this a fundamental shift in the roles they play...

Catalogue: Qualitative 2007

Authors: Michael Wittenberg, Hans-Bert Matoul

Company: Happy Thinking People

November 12, 2007

Serpents with tails in their mouths

Picture the Garden of Eden and the Tree of Knowledge. Around this tree stand so many Eves qualitative researchers who revere, create and deliver knowledge. They look upon the apples that represent knowledge with a hunger to consume and appropriate...

Catalogue: Qualitative 2007

Authors: Anjul Sharma, Gareth Pugh

Company: Ipsos MRBI

November 12, 2007

The virtual home visit

In this paper, we describe our newly developed research method for exploring the behavior, values and needs of people in the virtual environment.We discuss our research methodology while presenting the results of a research project investigating...

Catalogue: Qualitative 2007

Authors: Karma Lendup Bhutiaia, Nicole Reinhold

Company: Philips International

November 12, 2007

Quick and relevant

In the everyday life of a marketing department fast decisions must be made, even if important information is missing. To fill this lack of information it is often useful to accomplish ad-hoc studies. But the structure of market research departments...

Catalogue: Qualitative 2007

Author: Dirk Engel

November 12, 2007

Manga makes a difference

Working in Japan we have found that understanding the hit series, the plot lines and the messages people take from manga helps us understand the motivations and the coming trends in popular behavior.This study describes in detail the use we have made...

Catalogue: Qualitative 2007

Authors: Mai Ohno, Dave McCaughan

Company: Interpublic Group of Companies

November 12, 2007

Veni Vidi Vici

Our paper seeks to demonstrate the effects and effectiveness of a synergistic usage of two powerful yet passive research tools: Ethnography and Neuroscience. This means in practice that as researchers, we are frequently asked to offer methodology and...

Catalogue: Qualitative 2007

Authors: Neil McPhee, Peter Laybourne

Company: Fathom International Ltd

November 12, 2007

Research World (November 2007)

The demarcation between what is currently regarded as qualitative or quantitative research has been blurring for some time now. So-called ‘non-traditional’ methods of research are on the rise. Two apparently opposing undercurrents dominate...

Catalogue: Research World 2007

Author: ESOMAR B.V.

November 1, 2007

Viable online research in a country with low internet penetration

In internet research, is globalisation the answer?. Does online research methodology lead to quality data? Can universal online surveys include countries with low internet penetration and how? Can we have satisfied clients by a one-fits-all approach,...

Catalogue: Panel Research 2007

Authors: Hellas Saltavarea, Katerina Sergi

Company: The Hellenic Research House

October 28, 2007

Research World (October 2007)

Market research is becoming more business-driven as the financial world takes an increasing interest in marketing information and insight. But what levels of compensation are investors looking for, how will they be delivered and how will this affect...

Catalogue: Research World 2007

Author: ESOMAR B.V.

October 1, 2007