Resources Library by ANA

The impact of ethic marketing for a banking business

This paper presents the innovative strategy of GWK, an important Dutch banking business. It demonstrates that small target groups can also be beneficial if there is a good combination between a specific product, like Western Union, and a specific...

Catalogue: Ethnic Marketing 2000

Authors: Cees van Eijk, Monique van der Plas

July 1, 2000

Understanding Hispanic consumers in the United States

Drawing on U.S. census data and primary research recently conducted among Hispanic consumers in the United States by TNS Market Development, this paper uses a systematic transcultural marketing approach to highlight critical demographic,...

Catalogue: Ethnic Marketing 2000

Author: Henry Adams-Esquivel

Company: KANTAR TNS Malaysia

July 1, 2000

Cultural adaptation and differences from a South African perspective

This paper describes and explains ethnic diversity within South Africa, and how this translates in terms of cultural adaptation, differences and change pre and post apartheid, and potentially in the future. The hypothesis presented is that ethnicity...

Catalogue: Ethnic Marketing 2000

Authors: Debi Fletcher, Tessa Pintusewitz

July 1, 2000

Ethology and the web

The core reason for this paper is that Web surveys bear little resemblance in terms of their execution to the current dominant methods of survey data collection. In the United States, CATI (computer-assisted telephone interviewing) still...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Author: Andrew Jeavons

June 15, 2000

Untangling the European web

Does online advertising belong on the media plan? In 1998 the answer was certainly yes, but to what extent? This issue is of increasing importance as clients are very well aware that traditional media are not as good as they used to be at reaching...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Authors: Susanna Rehbein, Jennifer Baum

June 15, 2000

The impact of e-Business revolution

The development of international trade as we have come to know it today has been the climax of many centuries of change. It first evolved slowly, from the early bartering and transfer of flints and metals between local communities. Over time, the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Author: Simon Duke

June 15, 2000

An email from the edge

It is a complex, tangled and now seemingly somewhat fragile web that we have woven. The online population is now around 260 million people, just over 40% in the US. We are probably headed for 300 million this year. It has at least doubled since the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Author: David Pring

June 15, 2000

Research methods on the Web

As the Internet has now become a legitimate and often critical business medium, it has also forced those of us in the market research profession to confront a wide assortment of new challenges, including reevaluating traditional market research...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Author: Caroline Eichman

June 15, 2000

Editorial

What belter way to explore new marketing and market research issues such as these than to be given the opportunity to examine recent ESOMAR papers on the subject? I trust I have managed to select a number that you will find both informative and...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Author: Richard Brookes

June 15, 2000