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Editorial

Date of publication: June 15, 2000

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Author: Richard Brookes

Abstract:

What belter way to explore new marketing and market research issues such as these than to be given the opportunity to examine recent ESOMAR papers on the subject? I trust I have managed to select a number that you will find both informative and helpful.

Richard Brookes

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Research Papers

Editorial

Catalogue: North America 2024 - Innovation

Author: Giulia Gasperi

Company: TRIPTK

July 5, 2024

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Citation

Gasperi, G. (2024a, July 05). Editorial. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/editorial-12422


Research Papers

Marginal remarks on the situation of editorial research in 1974

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Otmar Ernst

 

June 15, 1974

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Citation

Ernst, O. (1974a, June 15). Marginal remarks on the situation of editorial research in 1974. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/marginal-remarks-on-the-situation-of-editorial-research-in-1974


Research Papers

Measuring editorial style in women's magazines

Catalogue: Seminar 1993: Competition In Publishing

Authors: Lutz Erbring, Eva Schabedoth

 

June 15, 1993

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Citation

Erbring and Schabedoth (1993a, June 15). Measuring editorial style in women's magazines. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measuring-editorial-style-in-women-s-magazines


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Brookes, R. (2000a, June 15). Editorial. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measuring-editorial-style-in-women-s-magazines