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Research papers

Quality through technology

This paper however focuses on ways that CAPI (Computer Assisted Personal Interviewing) when linked with other technological developments can bring the same benefits to our operational departments. It describes how we can gain increased efficiency...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Jon Hulbert
August 1, 1998
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Citation

Hulbert, J. (1998a, August 01). Quality through technology. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/quality-through-technology-5275


Research papers

Quality through technology

This paper describes ways in which new methods of data collection enable us to compile accurate and timely data on interviewer performance. Traditional ideas of interviewer quality analysis are considered, and a new approach is proposed, which is...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Author: Jon Hulbert
January 1, 1995
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Citation

Hulbert, J. (1995a, January 01). Quality through technology. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/quality-through-technology


Research papers

What's happening out there?

The title of this paper is a pun on two aspects of Market Research. The first aim is to examine the way in which research in the Pharmaceutical industry differs from conventional Market/Consumer/Media research. The second aim is to to review in some...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Mark Katz
June 15, 1983
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Citation

Katz, M. (1983a, June 15). What's happening out there?. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/what-s-happening-out-there-