Abstract:

This paper describes ways in which new methods of data collection enable us to compile accurate and timely data on interviewer performance. Traditional ideas of interviewer quality analysis are considered, and a new approach is proposed, which is only possible because of the new technologies now available. It also highlights some of the pitfalls to be found along the technological path, and reflects upon them with the benefit of hindsight. It is based on direct experience of the period July 1993 to December 1994 during which BMRB went from being totally non-CAPI to (nearly) completely CAPI for its 50 face to face field days per annum.