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Research papers

Billion dollar baby

India is characterized as a country with several countries within it. The multiplicity of languages and ethnicity, geographical spread, low literacy levels and a large rural audience brings operational challenges to reaching India's diverse audience....

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Madhumita Chakraborty, Sandeep Arora
Companies: PepsiCo, Datamatics Global Services Ltd
April 20, 2010
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Citation

Chakraborty and Arora (2010a, April 20). Billion dollar baby. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/billion-dollar-baby