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Research papers

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
May 19, 2016
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Citation

Shekar, P. (2016a, May 19). Stay AGILE or?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/stay-agile-or-


Research papers

Creating a new playbook

The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Ray Poynter
November 20, 2013
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Citation

Poynter, R. (2013a, November 20). Creating a new playbook. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creating-a-new-playbook-8090


Research papers

The "irrationalisation" of surveys

Survey design has been slow to respond to the key lessons from Behavioral Economics that we often act first, then rationalize our action. The presenters hypothesized that replacing survey methods that assumed rationality with methods that...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Kevin Karty, Jeffrey Henning, Janet Thai, Bin Yu, Steve Lamoureux
Company: Affinnova
September 13, 2012
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Citation

Karty, Henning, Thai, Yu and Lamoureux (2012a, September 13). The "irrationalisation" of surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-irrationalisation-of-surveys