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Webinars

Connecting the data dots to eliminate your consumer blind spots

How connected data can unlock contextual understanding of your brand?s target audiences.Your audience is leaving vast amounts of data in its wake, but it is often fragmented and inaccessible due to various regulations, trends and challenges in the...

Catalogue: Webinars 2021
Author: Oscar Carlsson
Company: Cint AB
October 12, 2021
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Citation

Carlsson, O. (2021a, October 12). Connecting the data dots to eliminate your consumer blind spots. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/connecting-the-data-dots-to-eliminate-your-consumer-blind-spots


Research reports

Global Prices Study 2021

For both suppliers and buyers of market research, the ESOMAR Global Prices Study is an essential element of any reference library. Its unique content provides an exclusive insight into how research pricing has adapted to the ever-increasing...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
September 24, 2021
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Citation

B.V., E. (2021a, September 24). Global Prices Study 2021. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-prices-study-2021


Research papers
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Citation

Marshall and Verhulst (2021a, July 28). Building and Measuring Customer Trust at LinkedIn. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-and-measuring-customer-trust-at-linkedin-11761


Webinars

Guiding marketers with insights automation at Shell

As the world's largest mobility retailer and one of the biggest oil and gas companies, Shell's growth goals are equally monumental: double their retail business within ten years. In this webinar, James Johnstone (Head of Global Customer Insights at...

Catalogue: Webinars 2020
Authors: James Johnstone, Elizabeth P. Morgan
Companies: Shell Global, Market Logic Software
November 5, 2020
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Citation

Johnstone and Morgan (2020a, November 05). Guiding marketers with insights automation at Shell. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/guiding-marketers-with-insights-automation-at-shell


Research reports

Global Market Research 2020

The 2020 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2020
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Citation

B.V., E. (2020a, September 16). Global Market Research 2020. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-market-research-2020


Research papers

Using narrative analytics to win customer trust

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...

Catalogue: Insights Festival 2020
Authors: Jeff Marshall, Rogier Verhulst, Becky Owens
Companies: Protagonist, LinkedIn
September 15, 2020
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Citation

Marshall, Verhulst and Owens (2020a, September 15). Using narrative analytics to win customer trust. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-narrative-analytics-to-win-customer-trust-11583


Research papers

From accountability to incrementality

Stop! Is your methodology biased? Ad measurement provides 'Accountability' (to prove that ads work), however, we argue that measurement should produce 'Incrementality' (help businesses grow with ads). To measure true ad effectiveness -...

Catalogue: Insights Festival 2020
Author: Minh Nguyen
Company: Google
September 15, 2020
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Citation

Nguyen, M. (2020a, September 15). From accountability to incrementality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-accountability-to-incrementality-11580


Videos

Deconstructing the media market, constructing a new way to measure ad efficiency

In today's world it is well known that information comes from many different sources, simultaneously and in very different formats. In this context advertising can no longer be considered as one homogeneous platform, but as a separate unit within a...

Catalogue: Insights Festival 2020
Authors: Gerardo González, Miguel Anaya, Pamela González
Companies: Netquest, The Nielsen Company, Facebook
September 14, 2020
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Citation

González, Anaya and González (2020a, September 14). Deconstructing the media market, constructing a new way to measure ad efficiency. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/deconstructing-the-media-market-constructing-a-new-way-to-measure-ad-efficiency


Webinars

Work remotely, not alone: How fast can you decentralise your knowledge?

Remote work has gone from cultural perk to the new reality. And while IT can quickly scale up tools like real-time video and chat, it's harder to implement new processes and tools for the asynchronous, spontaneous and agile work of teams usually...

Catalogue: Webinars 2020
Author: Thor Olof Philogène
Company: Stravito
May 12, 2020
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Citation

Olof Philogène, T. (2020a, May 12). Work remotely, not alone: How fast can you decentralise your knowledge?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/work-remotely-not-alone-how-fast-can-you-decentralise-your-knowledge-