Abstract:

How connected data can unlock contextual understanding of your brand?s target audiences.

Your audience is leaving vast amounts of data in its wake, but it is often fragmented and inaccessible due to various regulations, trends and challenges in the MarTech landscape. How can you connect it all together - in a scalable, repeatable and compliant way - for greater understanding and better decision making? You need the right infrastructure and technology to future-proof your approach to holistic consumer insights.

In this webinar:

• Uncover what connected data means now and for the future of consumer intelligence
• Walk through new and existing marketplace trends that are creating challenges for connecting the data dots
• Explore use cases of companies that are connecting data for ad measurement, survey data enrichment, audience segmentation and more
• Uncover practical ways to connect data for greater understanding in today?s complex consumer landscape