You searched for: "Naoki Takahashi"

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Research papers

Supplier-client collaboration make MR better place

Whit this paper the author intends to introduce the initiatives of MR 2.0 (Marketing Research 2.0), the voluntary group of professionals, to illustrate a case of collaboration between suppliers and clients, hoping to inspire similar initiatives in...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Naoki Takahashi
Company: Nissan Motor Co.
May 13, 2018
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Citation

Takahashi, N. (2018a, May 13). Supplier-client collaboration make MR better place. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/supplier-client-collaboration-make-mr-better-place-9288


Research papers

Stairways of value

This paper proposes a framework for identifying paths to a customer growth and management process designed to nurture customers into prime customers.The analysis results included are based on a customer database from a retail chain, and application...

Catalogue: ESOMAR Technovate Conference 2003
Author: Naoki Takahashi
Company: INTAGE HOLDINGS Inc.
January 26, 2003
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Citation

Takahashi, N. (2003a, January 26). Stairways of value. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/stairways-of-value


Research papers

Global market research in the Internet age

The rapid pace of globalization is placing extreme demands on market researchers. Enabling technologies exist to permit market researchers to deliver breakthrough capabilities in terms of understanding customers and consumers while delivering...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Raymond C. Petit, Robert W. Monster
February 3, 2002
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Citation

Petit and Monster (2002a, February 03). Global market research in the Internet age . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/global-market-research-in-the-internet-age-