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Stairways of value

Date of publication: January 26, 2003

Catalogue: ESOMAR Technovate Conference 2003

Company: INTAGE HOLDINGS Inc.

Author: Naoki Takahashi

Abstract:

This paper proposes a framework for identifying paths to a customer growth and management process designed to nurture customers into prime customers. The analysis results included are based on a customer database from a retail chain, and application of the insights to the real world are offered.

Naoki Takahashi

Author

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Takahashi, N. (2003a, January 26). Stairways of value. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/evaluation-of-the-financial-value-of-brands