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Stairways of value

Date of publication: January 26, 2003

Catalogue: ESOMAR Technovate Conference 2003

Company: INTAGE HOLDINGS Inc.

Author: Naoki Takahashi

Abstract:

This paper proposes a framework for identifying paths to a customer growth and management process designed to nurture customers into prime customers. The analysis results included are based on a customer database from a retail chain, and application of the insights to the real world are offered.

Naoki Takahashi

Author

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Research Papers

A framework for improved CRM analytics

Catalogue: ESOMAR Customer Relationship Management Conference 2002

Authors: David Harding, Edgar Ortiz

Company: McKinsey & Company

March 17, 2002

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Citation

Harding and Ortiz (2002a, March 17). A framework for improved CRM analytics. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/a-framework-for-improved-crm-analytics


Research Papers

Migration to new online and hybrid methodologies in Asia

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Gerrit Kuyntjes, Brian Fine, Gerald Ong

Company: JD Power

April 20, 2010

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Citation

Kuyntjes, Fine and Ong (2010a, April 20). Migration to new online and hybrid methodologies in Asia. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/migration-to-new-online-and-hybrid-methodologies-in-asia


Research Papers

Innovations in click stream analysis

Catalogue: ESOMAR Net Effects 5 2002

Authors: Pieter Willems, Paul Oosterveld

 

February 3, 2002

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Citation

Willems and Oosterveld (2002a, February 03). Innovations in click stream analysis . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/innovations-in-click-stream-analysis-


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Citation

Takahashi, N. (2003a, January 26). Stairways of value. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/innovations-in-click-stream-analysis-