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Magazines

Research World (October 2006)

In this issue of Research World, we provide an update of some of the more noteworthy developments. Whether, with the introduction of “new tools” for qualitative research, the scope of research is being further stretched or possibly...

Catalogue: Research World 2006
Author: ESOMAR B.V.
October 1, 2006
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Citation

B.V., E. (2006a, October 01). Research World (October 2006). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/research-world-october-2006-


Magazines

Research World (December 2004)

More discussion and debate about intercultural issues is needed. Instead of talking about globalisation, generally from the supplier’s viewpoint, it is more meaningful to focus on the challenge of managing diversity, and on the impact and...

Catalogue: Research World 2004
Author: ESOMAR B.V.
December 1, 2004
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Citation

B.V., E. (2004a, December 01). Research World (December 2004). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/research-world-december-2004-


Research papers

Egyptian consumers

The paper presents the use of psychographics in segmenting the Egyptian market. In addition, it also outlines a socio-demographic system for the less adventurous marketers with which to classify consumers. The paper attempts to provide an objective...

Catalogue: MENAP Forum 1996: Pressure On Profit
Authors: Jehan El-Tigi, Mohamed Wafai
March 1, 1996
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Citation

El-Tigi and Wafai (1996a, March 01). Egyptian consumers . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/egyptian-consumers-