Egyptian consumers

Date of publication: March 1, 1996


The paper presents the use of psychographics in segmenting the Egyptian market. In addition, it also outlines a socio-demographic system for the less adventurous marketers with which to classify consumers. The paper attempts to provide an objective methodology for the numerical calculation of the elusive variable socio-economic class that although mostly for quantitative use, may be adapted for qualitative research use as well.

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