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Egyptian consumers

Date of publication: March 1, 1996

Catalogue: MENAP Forum 1996: Pressure On Profit

Authors: Jehan El-Tigi, Mohamed Wafai

Abstract:

The paper presents the use of psychographics in segmenting the Egyptian market. In addition, it also outlines a socio-demographic system for the less adventurous marketers with which to classify consumers. The paper attempts to provide an objective methodology for the numerical calculation of the elusive variable socio-economic class that although mostly for quantitative use, may be adapted for qualitative research use as well.

Jehan El-Tigi

Author

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Mohamed Wafai

Author

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Abdel-Mohsen, Baker, Arafa and El Morsy (1987a, June 15). Qualitative research among consumers in Arab countries. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

El-Tigi and Wafai (1996a, March 01). Egyptian consumers . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/consumers-at-the-heart-of-innovation-