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Research papers

Research papers

Videos

Life, actually...

many years ago an advertising agency in Romania was trying to understand what were the life benefits for a brand of shampoo that ...

Catalogue: ESOMAR TV: North America & Europe at Home
Author: Oana Popa Rengle
Company: Anamnesis
April 30, 2020

Videos

Metaphors we remember by

It can be to any type of metaphorical thinking, but we should keep this. We should keep promoting this to our clients, and by ...

Catalogue: Fusion 2019
Author: Oana Popa Rengle
Company: Anamnesis
November 10, 2019

Webinars

Finding new stories in old data

stage in the process, but is it just the brand who stands to lose something? We start thinking and considering in the data that ...

Catalogue: Webinars 2018
Author: Oana Popa Rengle
May 4, 2018

Videos

Finding new stories in old data

Not that that it's not going to be memorable anyway, but I was thinking of that and I started looking for visuals that had to ...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Oana Popa Rengle
June 15, 2016