Abstract:

The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the world and Romania is no exception. 

Join us in a three days' event series organized by SORMA, the Romanian Market Research Association, in partnership with ESOMAR, aiming at better equipping clients activating on the Romanian market in responding adequately to the old and new consumer needs: 

- How have they reacted, attitudinally and behaviourally to the sanitary and the economic crises? 

- What are the resilient behaviours? What has not changed? 

- Which are the new consumer expectations towards companies nowadays?

Agenda of the day: 

Welcome: Alina Serbanica, SORMA President and ESOMAR Representative for Romania 

Introduction: A Radiography of Life in the Time of Covid- Oana Rengle, Moderator and Session Chair 

A Shopping Basket Radiography during the Pandemic- Bogdana Gheorghe, Managing Director and Gabriela Carstoiu, Business Insights Manager, Retail Zoom Romania, presentation language: Romanian 

DIGITAL ®EVOLUTION during the Pandemic- Julien Zidaru, Managing Partner, Exact Business Solutions, presentation language: Romanian 

The aliens have landed!- Siamack Salari, Research Fellow, Kings College London & Founder, Everyday lives Ltd., presentation language: English 

Panel discussion (English): The future: what will stick & what will change? How can the data and insights collected during the Spring of 2020 help us imagine the future?