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Research papers

Research 3.0

This paper describes the philosophy -the rational investigation of applying Neuroscience and Psychotherapy in market research. The authors postulate that ancient wisdom and modern science can be applied to develop a research model that taps into the...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Lana Novikova, Corrine Sandler
Company: Fresh Intelligence
March 1, 2011