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Webinars

How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning

What's it about?Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Emmanuel Probst
Companies: MRII, IPSOS
May 12, 2022
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Citation

Kraus and Probst (2022a, May 12). How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/how-to-build-brands-post-covid-by-fulfilling-the-consumer-s-quest-for-meaning


Research papers
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Citation

Godoy, V. (2021a, October 25). G.D.C (Gross Domestic Care). ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/g-d-c-gross-domestic-care--11788


Research papers

The elderly segment of the Italian population

This paper draws an outline of that segment of the Italian population aged between 55 and 74 years. The paper sheds light on the behavioural patterns and values of the elderly group compared to those of the average, related to several areas: spare...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Paolo Anselmi
Company: GfK
June 15, 1989
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Citation

Anselmi, P. (1989a, June 15). The elderly segment of the Italian population. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-elderly-segment-of-the-italian-population