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Research reports

Mutatis mutandis- The business value of insights

ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...

Catalogue: ESOMAR Publications
Author: Niels Schillewaert
August 14, 2020
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Citation

Schillewaert, N. (2020a, August 14). Mutatis mutandis- The business value of insights. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/mutatis-mutandis--the-business-value-of-insights


Research reports

Global Market Research 2019

The 2019 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 9, 2019
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Citation

B.V., E. (2019a, September 09). Global Market Research 2019. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/global-market-research-2019


Research reports

Global Market Research 2015

Global Market Research 2015 is the 27th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants Advisors. The report reviews the size and performance of the market research industry and explores how the research market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 21, 2015
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Citation

B.V., E. (2015a, September 21). Global Market Research 2015. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/global-market-research-2015


Research reports

Global Market Research 2009

Global Market Research 2009 is the 21st annual industry study undertaken by ESOMAR and the 4th to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2009
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Citation

B.V., E. (2009a, September 16). Global Market Research 2009. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/global-market-research-2009


Research reports

C37 name and advertising qualitative research

The research objectives were as follow:1. To assess reactions to the name "Cupboard Love'; 2. To gauge communication of, and reactions to,the proposed script and storyboard for thelaunch commercial;3 . To assess reactions to mock-ups of packet...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). C37 name and advertising qualitative research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/c37-name-and-advertising-qualitative-research