Abstract:

Global Market Research 2009 is the 21st annual industry study undertaken by ESOMAR and the 4th to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global landscape. The report includes: - Global & regional highlights and 5-year trend data - Turnover and growth data on 74 countries - Breakdowns of sources of turnover, spend by research method and design - A new section on the financial crisis and its impact on business in 2008 and 2009 - A revamped trends chapter, including an industry outlook from market analysts and industry leaders, an overview of the competitive landscape and a new section on innovation - Expert insights into current and future research needs from both client and industry perspectives - An overview of the top 25 research companies and key financial figures of the top 10 firms - An industry journal providing a summary of the main events in the industry during the past 18 months