Resources Library by ANA

Marketing beyond instincts

In this paper, we will seek to outline:- The specific problem facing us in Japan;- Why it was important to adopt a new method to derive answers;- The results of our research and what new insights we garnered;- How we went about maximizing the impact...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Gigi Leung, Vanessa Oshima, Daphne Mavroudi-Chocholi

Companies: Johnson & Johnson, machineVantage

November 2, 2020

Adopting an entrepreneur

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...

Catalogue: ESOMAR Smart Data Lab

Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll

November 4, 2019

Integrating digital conversations

Our approach enabled us to deliver findings that were grounded on naturally occurring consumer conversations about the condition. Incorporating social intelligence allowed us to build a picture of the sufferer journey not limited by structured...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Ellie Osborne, Oliver Roberts

Company: Join the Dots InSites Consulting

November 11, 2018

Learning- Every damn day

IKIGAI - the reason for being. How research techniques can uncover this for your business and personal brands. Join me to hear the way to apply simple research techniques to start the road to IKIGAI.

Catalogue: Congress 2018

Author: Vanessa Oshima

Company: Starbucks Corporation

September 23, 2018

Supplier-client collaboration make MR better place

Whit this paper the author intends to introduce the initiatives of MR 2.0 (Marketing Research 2.0), the voluntary group of professionals, to illustrate a case of collaboration between suppliers and clients, hoping to inspire similar initiatives in...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Naoki Takahashi

Company: Nissan Motor Co.

May 13, 2018

Adopting an entrepreneur

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...

Catalogue: Congress 2017: Visionary

Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll

Company: ZappiStore

August 24, 2017

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Pravin Shekar

May 19, 2016

Less is more: Being deprived often brings out the best

This is a presentation that shows the power of taking something away. In a world where we are used to asking for more, while we indeed already have more, it seems almost backward. In the world of research where we ALWAYS want MORE it seems even more...

Catalogue: Congress 2015: Revelations

Authors: Vanessa Oshima, David McCaughan

October 1, 2015

Human beans

Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...

Catalogue: Congress 2014: What Inspires?

Authors: Vanessa Oshima, Tobias Wacker

September 10, 2014