Abstract:
In this paper, we will seek to outline:
- The specific problem facing us in Japan;
- Why it was important to adopt a new method to derive answers;
- The results of our research and what new insights we garnered;
- How we went about maximizing the impact of our insights;
- The bottom-line impact to Japanese business.
This could also be of interest:
Research Papers
Marketing beyond the monkey
Catalogue: Brandmatters 2006
Authors: Charles Skinner, Christophe Fauconnier
Company: Ipsos MRBI
February 8, 2006
Research Papers
Beyond SARS
Catalogue: Asia Pacific 2004
Author: Wander Meijer
Company: KANTAR TNS Malaysia
March 28, 2004
Webinars
Beyond CX, experience driven marketing
Catalogue: ESOMAR Spotlight Series 2021
Authors: Fiona Blades, André D'Abreu, Dana DiGregorio, Neha Arora
 
March 3, 2021
