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Marketing beyond instincts

Date of publication: November 2, 2020

Catalogue: Asia Pacific 2020 - Insights Festival

Companies: Johnson & Johnson, machineVantage

Authors: Gigi Leung, Vanessa Oshima, Daphne Mavroudi-Chocholi

Abstract:

In this paper, we will seek to outline:

- The specific problem facing us in Japan;

- Why it was important to adopt a new method to derive answers;

- The results of our research and what new insights we garnered;

- How we went about maximizing the impact of our insights;

- The bottom-line impact to Japanese business.

Gigi Leung

Author

This is a long description of some author details.

Vanessa Oshima

Author

This is a long description of some author details.

Daphne Mavroudi-Chocholi

Author

This is a long description of some author details.

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Forecasting in consumer research (French) Authors: Charles Schlaepfer
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Citation

Leung, Oshima and Mavroudi-Chocholi (2020a, November 02). Marketing beyond instincts. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/marketing-beyond-instincts