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Koyasu and Saito (2023a, November 22). Crystallising the Digital First Moment of Truth of Unknown Targets . ANA - ESOMAR. Retrieved May 20, 2024, from
Smaluhn and Gordo (2018a, September 23). A game changer in understanding toy purchasers. ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/a-game-changer-in-understanding-toy-purchasers
Prassek and Strauss (2016a, June 15). Zalando: The journey from data to emotion. ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/zalando-the-journey-from-data-to-emotion
Leathwood, A. (2016a, June 15). How to save two industries and make a little money. ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/how-to-save-two-industries-and-make-a-little-money
Goodman and Domoslawska (2016a, June 15). The new norm for understanding retail behaviour of mobile-centric consumers. ANA - ESOMAR. Retrieved May 20, 2024, from
Huyghe and Vandenreijt (2015a, June 15). Rewarding the retail customer while generating extra revenue. ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/rewarding-the-retail-customer-while-generating-extra-revenue
Ali and Shekar (2015a, June 15). Cracking the e-shopper code. ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/cracking-the-e-shopper-code
Kwon and Kim (2014a, June 15). Unveiling online shopper's journey. ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/unveiling-online-shopper-s-journey