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A game changer in understanding toy purchasers

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company:

Authors: Marc Smaluhn, Raul Gordo

Abstract:

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioural data), that focuses on the customer journey made by parents buying toys during the Christmas shopping campaign.

Marc Smaluhn

Author

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Raul Gordo

Author

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A game changer in the understanding of toy consumer

Catalogue: Congress 2018

Authors: Joaquim Bretcha, María Payá, Raul Gordo, Marc Smaluhn

Company: Netquest

September 23, 2018

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Bretcha, Payá, Gordo and Smaluhn (2018a, September 23). A game changer in the understanding of toy consumer . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/a-game-changer-in-the-understanding-of-toy-consumer-


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Challenges for the toy business in the ’90s

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Jean-Paul Charpentier

 

June 15, 1992

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Charpentier, J. (1992a, June 15). Challenges for the toy business in the ’90s. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/challenges-for-the-toy-business-in-the-90s


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The research game-changer (Portuguese)

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Takahira and Naser (2019a, April 08). The research game-changer (Portuguese). ANA - ESOMAR. Retrieved April 24, 2024, from


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Smaluhn and Gordo (2018a, September 23). A game changer in understanding toy purchasers. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-research-game-changer-portuguese-