Back

A game changer in understanding toy purchasers

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company:

Authors: Marc Smaluhn, Raul Gordo

Abstract:

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioural data), that focuses on the customer journey made by parents buying toys during the Christmas shopping campaign.

Marc Smaluhn

Author

This is a long description of some author details.

Raul Gordo

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

A game changer in the understanding of toy consumer

Catalogue: Congress 2018

Authors: Joaquim Bretcha, María Payá, Raul Gordo, Marc Smaluhn

Company: Netquest

September 23, 2018

×

Citation

Bretcha, Payá, Gordo and Smaluhn (2018a, September 23). A game changer in the understanding of toy consumer . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/a-game-changer-in-the-understanding-of-toy-consumer-


Research Papers

Challenges for the toy business in the ’90s

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Jean-Paul Charpentier

 

June 15, 1992

×

Citation

Charpentier, J. (1992a, June 15). Challenges for the toy business in the ’90s. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/challenges-for-the-toy-business-in-the-90s


Videos

The research game-changer (Portuguese)

Catalogue: Latin America 2019

Authors: Camila Takahira, Maisa Naser

Company: Itaú Unibanco

April 8, 2019

×

Citation

Takahira and Naser (2019a, April 08). The research game-changer (Portuguese). ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-research-game-changer-portuguese-


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Smaluhn and Gordo (2018a, September 23). A game changer in understanding toy purchasers. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-research-game-changer-portuguese-