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A game changer in understanding toy purchasers

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company:

Authors: Marc Smaluhn, Raul Gordo

Abstract:

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioural data), that focuses on the customer journey made by parents buying toys during the Christmas shopping campaign.

Marc Smaluhn

Author

This is a long description of some author details.

Raul Gordo

Author

This is a long description of some author details.

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Citation

Smaluhn and Gordo (2018a, September 23). A game changer in understanding toy purchasers. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/a-game-changer-in-understanding-toy-purchasers