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Research papers

Customer service research for the inland revenue

Among government departments in the United Kingdom, the Inland Revenue has been among the first to engage in a large scale, multi-stage programme of customer service research in accordance with the Government's Citizen's Charter initiative. This...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Pauline Eaton, Susan Blackall
June 15, 1993
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Citation

Eaton and Blackall (1993a, June 15). Customer service research for the inland revenue. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/customer-service-research-for-the-inland-revenue


Research papers

Using research to develop Woolworths greatest asset

In recent years Britain has experienced a lengthy period of recession and depressed consumer demand. The successful retail organisations have sought further efficiencies in their distribution, operations, stock-holding policies and marketing to...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Michael Hague-Moss, Howard Warren
June 15, 1993
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Citation

Hague-Moss and Warren (1993a, June 15). Using research to develop Woolworths greatest asset. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-research-to-develop-woolworths-greatest-asset


Research papers

Understanding the effects of recession on retail location strategy

This paper has been prepared from both personal and corporate experience in the application of research and analysis techniques to increase the effectiveness of retail operations. This has allowed retailers to match their services to their customers...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Author: Mark Mulcahey
June 15, 1993
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Citation

Mulcahey, M. (1993a, June 15). Understanding the effects of recession on retail location strategy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/understanding-the-effects-of-recession-on-retail-location-strategy


Research papers

Random digit dialling crosses the Atlantic

We have devised and developed a new method for creating random digit dialling samples for telephone surveys in our agency. The method itself, which we have named ‘Number Propagation’, is very simple. We take the phone numbers of respondents...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Ruth Deacon, Martin van Staveren
September 1, 1992
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Citation

Deacon and van Staveren (1992a, September 01). Random digit dialling crosses the Atlantic . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/random-digit-dialling-crosses-the-atlantic-


Research papers

The UK reach and frequency model

The basis of a reach and frequency analysis is a count of the number of commercial spots seen by each individual in an advertising schedule. When this analysis is constructed from a people meter panel that reports on a daily basis, the obvious start...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Steve Wilcox
June 15, 1992
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Citation

Wilcox, S. (1992a, June 15). The UK reach and frequency model. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-uk-reach-and-frequency-model-4001


Research papers

Behind the Farm Gate

The statement, "farming costs are increasing, while profits are declining" is a cry familiar to almost everybody commercially associated with agriculture, but maybe not so familiar to the non-commercial associates of agriculture. Our opening slide...

Catalogue: Seminar 1992: European Agriculture In Transition
Authors: Valerie Prout, David J. Corbett
June 15, 1992
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Citation

Prout and Corbett (1992a, June 15). Behind the Farm Gate. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/behind-the-farm-gate


Research papers

Technology - economic - policy change

This paper examines the role of some of the determinants of future changes in farming systems, production methods and agricultural land use. It draws heavily on the results of a study carried out on land use in the UK on the timescale 1985 - 2015....

Catalogue: Seminar 1992: European Agriculture In Transition
Author: John J. North
June 15, 1992
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Citation

North, J. J. (1992a, June 15). Technology - economic - policy change. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/technology---economic---policy-change


Research papers

Performance monitors to aid business decision making

This paper explores how Royal Mail International successfully used a performance monitor to more effectively focus on customer needs in an increasingly competitive market. The main objective of the research was the accurate measurement of customer...

Catalogue: Seminar 1992: Business To Business Marketing
Authors: Diana Brown, Tom Perrott
June 15, 1992
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Citation

Brown and Perrott (1992a, June 15). Performance monitors to aid business decision making. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/performance-monitors-to-aid-business-decision-making


Research papers

Audience reaction information

Channel Four is a U.K. national television channel, set up in 1982 and today accounts for around 10% of all viewing. It is financed from the sale of commercial airtime but it is not a private enterprise. It is, effectively, a public service...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Hugh Johnson
June 15, 1992
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Citation

Johnson, H. (1992a, June 15). Audience reaction information. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/audience-reaction-information