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Research reports

Research on Lucozade labels in Eire

This report sets out the results of a hall test with Irish housewives on their reactions to New labels for Lucozade. The objectives of the research were:1. To ascertain consumer reactions to the new design;2. To contrast the two versions of the logo...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1969
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Citation

, C. (1969a, September 01). Research on Lucozade labels in Eire. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/research-on-lucozade-labels-in-eire


Research reports

Report on research for a new range of shampoo applicators

Exploratory research was conducted to evaluate themarket and product potential with a view to newproduct development.The research was designed to generate ideas inrelation to an 'Ideal ' shampoo applicator. A newmachine, the 'Grand Rapids', was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1972
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Citation

, C. (1972a, February 01). Report on research for a new range of shampoo applicators. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/report-on-research-for-a-new-range-of-shampoo-applicators


Research reports

The appeal & potential of tyre wall design

This research was undertaken to make a preliminaryassessment of the appeal and potential of tyres withdesigned walls. The specific research objectives were: 1. To assess how motorists respond to the experimentaldesigns versus the standard designs;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978
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Citation

, C. (1978a, January 01). The appeal & potential of tyre wall design . ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/the-appeal-potential-of-tyre-wall-design-


Research reports

Report on qualitative research on Toffo multipack

Rowntree-Mackintosh is considering packing Toffo rolls in multipacks for sale through supermarket and grocery outlets. Single tubes of the product wouldstill, be available. The basic questions with which the research was concerned were:1. The size of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
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Citation

, C. (1971a, February 01). Report on qualitative research on Toffo multipack. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-toffo-multipack


Research reports

Wheatamins in test market on behalf of Kellogg's limited

The aim of this research was to provide informationfrom which a brief could be derived to re-positionWheatamins successfully for re-launch.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 15, 1973
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Citation

, C. (1973a, March 15). Wheatamins in test market on behalf of Kellogg's limited. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/wheatamins-in-test-market-on-behalf-of-kellogg-s-limited


Research reports

Qualitative research on printed Smarties

Rowntree Mackintosh has produced an alternative toStandard Smarties, in the form of Smarties with Facesprinted on them. The research reported here was conductedin order to identify the acceptability and interest levelsof Smartie Faces, either as an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 10, 1975
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Citation

, C. (1975a, March 10). Qualitative research on printed Smarties. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-printed-smarties


Research reports

Qualitative research on Black Magic packaging

This report contains the results of two consecutivestudies on Black Magic packaging:Part 1 examined responses to several alternatives'rose' designs and to a stiffer lid. Thiswas based upon 6 group discussions.Part 2 examined responses to the red...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1974
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Citation

, C. (1974a, December 03). Qualitative research on Black Magic packaging . ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-packaging-


Research reports

Watneys pale and brown pack label research

Watneys are undertaking a major review of theirimage, which is including the introduction ofnew beers, redesign of the Watney symbol, cowls, James Watney advertising. Part of this is thedesign of new labels for Watney Pale andWatney Brown.A new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Watneys pale and brown pack label research. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/watneys-pale-and-brown-pack-label-research


Research reports

Fish Cakes shapes research

The possibility that different shapes of Fish Cakesstimulate greater consumer interest had been indicated inprevious research. Two different marketing routesare available: as an addition to the current range,or as a replacement to the standard...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1972
×

Citation

, C. (1972a, September 01). Fish Cakes shapes research. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/fish-cakes-shapes-research