Watneys pale and brown pack label research
Abstract:
Watneys are undertaking a major review of their image, which is including the introduction of new beers, redesign of the Watney symbol, cowls, James Watney advertising. Part of this is the design of new labels for Watney Pale and Watney Brown. A new Watney Brown label has been broadly agreed upon. This research was concerned with designs for Watney Pale.
This could also be of interest:
Research Reports
Whitebread Super Premium Pale Ale name and pack concept testing
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1973
Research Reports
Checkwate label
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1974
Research Reports
Motivational research on Brown Bread
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
