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Watneys pale and brown pack label research

Date of publication: June 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Watneys are undertaking a major review of their image, which is including the introduction of new beers, redesign of the Watney symbol, cowls, James Watney advertising. Part of this is the design of new labels for Watney Pale and Watney Brown. A new Watney Brown label has been broadly agreed upon. This research was concerned with designs for Watney Pale. 

CRAM/Peter Cooper Archive

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Citation

, C. (1979a, June 01). Watneys pale and brown pack label research. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/motivational-research-on-brown-bread