The appeal & potential of tyre wall design

Date of publication: January 1, 1978


This research was undertaken to make a preliminary assessment of the appeal and potential of tyres with designed walls. The specific research objectives were:

1. To assess how motorists respond to the experimental designs versus the standard designs;

2. To provide guidance on what types of wall designs are most appealing;

3. To obtain indications on the potential positives and negatives of the idea of designed tyre walls.

CRAM/Peter Cooper Archive


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