Abstract:
This research was undertaken to make a preliminary assessment of the appeal and potential of tyres with designed walls. The specific research objectives were:
1. To assess how motorists respond to the experimental designs versus the standard designs;
2. To provide guidance on what types of wall designs are most appealing;
3. To obtain indications on the potential positives and negatives of the idea of designed tyre walls.
Research Reports
Motorists attitudes to Firestone Tyres
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 2, 1977
Research Reports
De Novo
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1978
Research Reports
Dunlop worldbeaters advertising concept research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 1, 1976
